Future of Advertising #nyc #btov #daily notes @playapi @pricingengine

#panel 

Aniq Rahman @moat online ad analytics

Marc Michel @metamorphic ventures

Ari Lewine @triplelift 

Clicks are dead for advertising - share is the new currency

Clicks are inverse effect to conversion

Video ads 5-10 seconds will replace TV ads

#Pitches

@pricingengine 3/4

Dashboard to consolidate adwords, yahoo, bing 

Recommendations to improve ad campaigns

@playAPI 3/4

Platform to develop social apps, games and ads

In 2017 CMOs will spend more money for IT then CTOs

--
Thomas Hessler

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