The design process: by IDEO design thinking = lean
How to get the design right?
1 understand - interview customers
2 observe - dont guess, watch
3 define/synthesis - user + need + insight
4 ideate - go for quantity in limited time
5 prototype and test - every prototype answers a question
6 iterate - do it again
Test ideas on random people
Ship every friday and iterate on monday
If there is no unanswered question, its time to pivot.
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884
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