From Evernote:

Design treasures in the Purchase Funnel @Eventbrite @mississa #warmgun

Order confirmation page!

Set goals 

- define experience

- set Measurements

Focus on tools

- closely measure

- invite users

Great examples of confirmation pages:

Fab.com (like us, tell your friend and get reward, shop more (could be improved)) !!!

Sephora.com loyalty program 

Hotels.com

Amazon.com (recommendations)

Objectives of eventbrite on confirmation page

- prominent confirmation

- promote "mybtickets"

- promote "create new event"

From Evernote:

Fast Design-Decision Making 4 the Everyday Developer GitHub @nrrrdcore

Early & often - fresh shipping daily

>>> Dont use photoshop, work with tools code during you design <<<

Use this simple tools:

- paper

- dont fear blank canvas

- just use a css framework you need right now

- grids can be useless but help designers

- media querries are awesome

- patttern libraries are great - pears is an os

- visual patterns - dribblble

- learn about CSS: book  css for webdesigners

- icon fonts  - blacktocat

- sass/scss - pass ruby logic to css

Work with constraints

Styleguides 

are not just for color, its also for code, css, javascript, ruby

-KSS - to create styleguide

Prototyping

- github.gist

- dabblot - javascript 

Pull requests

- are awesome design tools

From Evernote:

7 Deadly Myths of Email Design - MailChimp @BeParticular #warmgun

7 Myths:

1. dont bank on mobile

2. People reading emails on the go

No, they sit but they do it mobile.

3. Its good to end up in your pocket

Create gmail filter with all emails include unsubscribe

4. Mobile emails get saved to read later on desktop

Design for mobile

5. To many mobile apps to design for

77% gmail

6. Designing for android is pain

7. If you dont know the tec, use one coloumn

Good example: Smashing 

Blog.mailchimp.com/mobile-email-research

From Evernote:

Designing for experiments & A/B @etsy Dan McKinley #warmgun

Do one very minimal change at a time. 

Measure, understand and move on.

Plan to be wrong.

Prefer incremental design changes instead whole redesigns.

Why we experiment and measure?

For surprises like:

- dont open new tabs - people not used to it

- Infinity scroll good or bad? - not good for etsy

- Auto suggest in search increased sales by 4%

From Evernote:

Designing Your Design Team - flipboard @didierh #warmgun

Everyone in the team is a designer, no matter if he codes, writes or designs

Prototype together with developers not only with designers - sit together at the "kitchentable"

His fav way to work is: 1 designer + 1 developer work next to each other.

From Evernote:

Design for customer love: Wufoo Kevin Hale @iIlikevests #warmgun

Make everyone in the company responsible for customer support, because:

Create software = new user + existing users

New user = dating

Existing user = marriage

1) Dating

First impression = Home, landing, pricing, login, First email, signup - be nice

Good examples: Login button at wufoo, vimeo login, photojojo, hurl 404 error page, developer contest at wufoo to win an axe, 

2) Marriage

John Kottman prediction: couples and startups always fight for:

How to make your customers love you?

Engineers and designers are often disconnected from customer consequences

Dont seperate customer support from creators, keep responsibility

> SDD Support Driven Development: creators become supporters

What happens when everyone is involved in customer support?

Virality grows, product gets awesome and support goes down

Good examples of SDD: Craigslist, amazon, freshbooks, rackspace, kayak

From Evernote:

Behavior design @BJFogg phd stanford #warmgun

1 Get clear on behavior 

what are the targets? Specific?

b=mat (motivation ability triger)

What is the sequence you want to achieve?

2 execute the b-model MAT

Motivation: Keep existing motivation - help what people do, what they already do!

Ability: Easy to do or train to do? - People want it easy - simplify

Trigger: No behavior happens without trigger= call to action (click here, now, walk, try, ...)

Always check if user have a motivation, the ability to do it and a clear call to action?

Increase conversion by make it easier and not by increasing motivation.

Great trigger: someone has tagged a photo of you

3 compare to success patterns

Simple social fun

Design Thinking Mike Krieger instagram @mikeyk #warmgun

The design process: by IDEO design thinking = lean 

How to get the design right?

1 understand - interview customers

2 observe - dont guess, watch

3 define/synthesis - user + need + insight

4 ideate - go for quantity in limited time

5 prototype and test - every prototype answers a question

6 iterate - do it again

Test ideas on random people

Ship every friday and iterate on monday

If there is no unanswered question, its time to pivot.

--
Thomas Hessler

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler
Blog: www.thomashessler.com

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler

#Pitches @blackocean #nyc #daily notes @genesismedia

@streamworks 2/4

Live encoding/transcoding Video streaming platform

@eliteDaily 2/4

18-34 years content portal

Advertising monetization

>Nobody is targeting this Audience? - I doubt

Impressive growth even without a mobile solution yet.

@quoteSQR 2/4

Platform for quotes

To easy share and monetize them

>fast oportunity, but where is the vision?

@wisemarket 2/4

Social affiliate network like customizable shop@

ECommerce via affiliate commissions

>how to get tracktion? Why should people do it?

@tastebuds 2/4

Dating based on music taste 18-25years

Freemium model

@genesismedia 3/4

Online video advertising network

Watch the video ad before seeing the article

CPC monetization 

Raising 5m series B

>Hard to create salesforce, 

--
Thomas Hessler

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler
Blog: www.thomashessler.com

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler

Future of Advertising #nyc #btov #daily notes @playapi @pricingengine

#panel 

Aniq Rahman @moat online ad analytics

Marc Michel @metamorphic ventures

Ari Lewine @triplelift 

Clicks are dead for advertising - share is the new currency

Clicks are inverse effect to conversion

Video ads 5-10 seconds will replace TV ads

#Pitches

@pricingengine 3/4

Dashboard to consolidate adwords, yahoo, bing 

Recommendations to improve ad campaigns

@playAPI 3/4

Platform to develop social apps, games and ads

In 2017 CMOs will spend more money for IT then CTOs

--
Thomas Hessler

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler
Blog: www.thomashessler.com

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler

crowdcourcing panel #btov #nyc #daily notes

Matthew Shampine @hometalk (NYC startup community wework)

Emerson Spartz - spartz media (virality and crowd expert, muggle.net givesmehope)

#a > intro him to ufostart, he likes to take smal equity for his work in startups. Likes secondmarket

Ted Roden - fancyhands (taskrabbit with subscription)

Eliot Durbin - investor indiegogo

Erica Berger moderator

Crowdsource content creation

Crowdvote to find top quality

Pitches

@houdini 3/4

Human labor in the cloud (1.2b market size)

Muhammad At-Tauhidi

Quality control for mturk to get quilified jobs done

General tasks like crowdflower or clickworker

Raising 750k

--
--
Thomas Hessler
CEO | Founder of Globumbus & zanox | Angel Investor

Globumbus
Silicon Valley - Sunnyvale | 440 N Wolfe Rd | CA 94085
Germany - Potsdamer Platz 10 | Haus 2 | 10117 Berlin

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler

Interested in Startups, Investments, Work?
http://www.facebook.com/UFOstart

Pitches @GeneralAssembly #nyc #btov #daily notes @customerio @arkad

@voicebunny 3/4

Crowdsourcing solution for voice over

#a integrate in ufostart list

@dwolla 2/4

Payment platform to transfer cheap money

@neverware 1/4

Local cloud server to run windows as a virtual machine on old computers

@themuse 3/4

What shall I do with my life?

YC2012

@custermer.io 4/4

Custermer activation 

#a ufostart Onboarding Process

Use case: crm sales channel

@arkad 4/4

Share data

KPI dashboard of cloud services

Data management

Crowdintelligence

#a ufostart kpi dashboard

--
--
Thomas Hessler
CEO | Founder of Globumbus & zanox | Angel Investor

Globumbus
Silicon Valley - Sunnyvale | 440 N Wolfe Rd | CA 94085
Germany - Potsdamer Platz 10 | Haus 2 | 10117 Berlin

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler

Interested in Startups, Investments, Work?
http://www.facebook.com/UFOstart

#Pitches @wework coworking space #nyc #btov #daily notes @happify

@wiseling 2/4

Fashion market place for smb like ebay or etsy

Ecommerce

@pricingengine 2/4

Dashboard to consolidate adwords, bing, microsoft adcenter..

@peoplehunt 2/4

Crowdscanner

Matching app like highlight

Missing facebook content for matching

@martini 2/4

Group dating

#lunch

@happify 3/4

App to make you happy

--
--
Thomas Hessler
CEO | Founder of Globumbus & zanox | Angel Investor

Globumbus
Silicon Valley - Sunnyvale | 440 N Wolfe Rd | CA 94085
Germany - Potsdamer Platz 10 | Haus 2 | 10117 Berlin

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler

Interested in Startups, Investments, Work?
http://www.facebook.com/UFOstart

pitches at projective space #daily notes #btov #nyc

pitches at projective space #daily notes #btov

@marketRealist 2/4

Investment research for private investors

Opposite of Sharewise 

ETF content

Quality content from professionals

Advertising model

@barandclubstats 1/4

ID check app

@I am not a virgin 1/4

Eco friendly Jeans

Made from garbage like plastic bottles

@betterPet 2/4

Dog owner social network

@hoonto 2/4

Dashboard anything

Data driven decision

Competitors: Klipfolio geckoboard 

@flinja 2/4

College marketplace for alumni communities

@smilu 2/4

Mobile multi player Game

@enplug 3/4

Offline Advertising platform with social interaction (LED TV)

>why hardware?

@overhead.fm 2/4

Music streaming for public playing 

Spotify for businesses

@myRight 3/4

Legal advise for most common questions

Crowdsourced answers from legalzoom

@styleClub 2/4

Fashion ecommerce for teenagers

Like tobi

@gonnabe 3/4

Social life concierge app

Discover what to do around you

Raising 1m

--
--
Thomas Hessler
CEO | Founder of Globumbus & zanox | Angel Investor

Globumbus
Silicon Valley - Sunnyvale | 440 N Wolfe Rd | CA 94085
Germany - Potsdamer Platz 10 | Haus 2 | 10117 Berlin

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler

Interested in Startups, Investments, Work?
http://www.facebook.com/UFOstart

pitches at projective space #daily notes #btov #nyc

pitches at projective space #daily notes #btov

@marketRealist 2/4

Investment research for private investors

Opposite of Sharewise 

ETF content

Quality content from professionals

Advertising model

@barandclubstats 1/4

ID check app

@I am not a virgin 1/4

Eco friendly Jeans

Made from garbage like plastic bottles

@betterPet 2/4

Dog owner social network

@hoonto 2/4

Dashboard anything

Data driven decision

Competitors: Klipfolio geckoboard 

@flinja 2/4

College marketplace for alumni communities

@smilu 2/4

Mobile multi player Game

@enplug 3/4

Offline Advertising platform with social interaction (LED TV)

>why hardware?

@overhead.fm 2/4

Music streaming for public playing 

Spotify for businesses

@myRight 3/4

Legal advise for most common questions

Crowdsourced answers from legalzoom

@styleClub 2/4

Fashion ecommerce for teenagers

Like tobi

@gonnabe 3/4

Social life concierge app

Discover what to do around you

Raising 1m

--
--
Thomas Hessler
CEO | Founder of Globumbus & zanox | Angel Investor

Globumbus
Silicon Valley - Sunnyvale | 440 N Wolfe Rd | CA 94085
Germany - Potsdamer Platz 10 | Haus 2 | 10117 Berlin

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler

Interested in Startups, Investments, Work?
http://www.facebook.com/UFOstart

Summary of Pitches at #FounderShowcase #daily notes

My #notes and votes out of 4 points. > 2 means I am interested to invest with @UFOstart

@seatAssignMate 1/4

Social seating in airplanes based on your social profile

#critical mass

500k raising

@HackerHires 2/4

Find right developer by challenging them

Recruting solution codeacademy

250k raising

@spikes 2/4

Secure browsing

Cloud browser

#browser war is taff, enterprise business

@igenApps 1/4

Mobile app creating wizard

#not an app, just a mobile website

@onContracting  2/4

Discover contract jobs

#like elance for domestic jobs

Raising 250k

@writer.ly 2/4

Writers / publishing marketplace 

Helps writers to publish books

400k raising

#old world solution, missing online marketing for digital content 

@sortbox 2/4

Job applications for smb to sort and organize like resumator but simple

Saas subscription model

500k raising

#missing the social aspect to filter

@hugefan 2/4

Event ticketing for entertainer and artist

#I like the idea to Sell tickets to your birthday party

Raising 500k

#keynote @yammer founder David Sacks

Todos #a
@zenCash Saas dashboard for invoicing and dunning

@hackerhires