SXSW #Likeable social media in 7 steps @DaveKerpen #daily notes

How to use social media the right way?

1. listen - to your community
to tweets, social media and any feedback
all keywords relevant for you

2. responsivness - is not a choice
customer service is now marketing
respond to everyone

3. provide value - for free
incentives, all kinds of free stuff
free features
don't give away an ipad if you are not apple
give away your value proposition

4. share stories
stories are your social currency

5. inspire customers to tell stories about you
I love Mary @ McDonalds...

6. target smarter
nano targeting
use facebook ads to find your audience

7. consistently
deliver excitement, surprise, delight

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Thomas Hessler
CEO | Founder of Globumbus & zanox | Angel Investor

Globumbus
Silicon Valley - Sunnyvale | 440 N Wolfe Rd | CA 94085
Germany - Potsdamer Platz 10 | Haus 2 | 10117 Berlin

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