E245 #4 Stanford Entrepreneurship #Distribution #daily notes

#distribution channels
Channels don't generate demand, they are for fullfilment
How do you want to sell your product? - Apple store was an important channel decision.
How does your customer wants to buy? - Same day, installed, downloaded, bundle...
Types of channels: direct, indirect, licensing
Think about the channel as a customer.
Ho to channel motivate your channel? - Money, training, marketing, spif

Product - Cannel - Matrix
Product web/physical
Channel web/physical

All slides and real projects:
http://stanford.edu/group/e245/cgi-bin/2012/



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Thomas Hessler

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