Translate

Tuesday, January 31, 2012

E245 #4 Stanford Entrepreneurship #Distribution #daily notes

#distribution channels
Channels don't generate demand, they are for fullfilment
How do you want to sell your product? - Apple store was an important channel decision.
How does your customer wants to buy? - Same day, installed, downloaded, bundle...
Types of channels: direct, indirect, licensing
Think about the channel as a customer.
Ho to channel motivate your channel? - Money, training, marketing, spif

Product - Cannel - Matrix
Product web/physical
Channel web/physical

All slides and real projects:
http://stanford.edu/group/e245/cgi-bin/2012/



--
Thomas Hessler

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler
Blog: www.thomashessler.com

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler
shedule: http://tungle.me/thomashessler

No comments:

ShareThis