What is the problem for each target group?
User, buyer, recommender, decision maker
Competitors
What are customers doing today?
How to test value prop hypotheses?
MVP
- core problem for customer
- features to learn from early users
#Customer Segmentation - AlexOsterwalder.com
Inventor of the business model canvas
What is a customer?
If you compete with the value proposition, then it is a customer.
Example google users are their customer, even id they dont pay.
Empathy maps: simple customer profiler
1) what does he see in his environment?
2) hear from others
3) mind (worries,
4) what he Says about
Think about what job does a product do for its customers!
Mapping jobs
To find product market fit
#Steve Blank The final post is here:
http://steveblank.com/2011/05/10/the-lean-launchpad-at-stanford-–-the-final-presentations/
You can read the entire series here:
http://steveblank.com/category/lean-launchpad/
The posts were reprinted on the Huffington Post here:
http://www.huffingtonpost.com/steve-blank
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