Pitches at pnpexpo #daily notes @mavia @smartbox @cardskin @Spreadd

My notes and votes. >2 means I would probably invest.

@Prepay 2/4
Loyalty mobile solution

Repost.us 2/4
Sharethis
1.5m self funded

@bazar 2/4
Market place for free android apps
19k developers

@cachatto 1/4
Security solution for b2b mobile users

@rangg 2/4
Top10 list meets amen

@ifollow 2/4

@webmobi2/4
App platform for mobile apps

@smartbox 3/4
Social TV experience
TV appstore

@wazapp 3/4
Pandora for events
Great design on website

@graymatics 2/4
Realtime video recognition infrastructure

@pixowl 2/4
Family mobile games platform

@decisyon 2/4
Platform to customize cloud apps

@nomad3d 1/4
Power saver

@gizmo

@fuze

@cardskin 3/4
Casual reading
Cards to summarize a book
Great pitch

@gledit 2/4
Augmented reality meets online advertising

@GVN 2/4
Tele presence / video conferencing platform

@monkeycontact 2/4
Contact management solution

@secludIT 1/4
Security solution for cloud services

@Spreadd 3/4
Better collaboration
Observer of cloudservices what people are doing
Oposite of Chatter socialcast chatter (no tagging, sorting, reporting-
just obeserving and matching)

@Phroni 2/4
New Smart phone browsing experience

@Yappoint 2/4
Appointment platform for service providers and customers

@vidquik 2/4
Frustrated in webex and gotomeeting?

@mavia 3/4
Mobile solution for Connected car
Oil change, where is car, emergency,
Crowdsourcing solution
Internet of things IOT

@shopwell 2/4
Mobile app to shop right products

#Todos
snoozy.com voting system via text sms
Try to be different then to be better. Matt Miller MD Walden Venture Capital

Design conference Warmgun summary 2011 #daily notes #warmgundesign

@mcclure
240 investments with 500startups today

#designing for disaster
@veen ceo typekit
Summary: bit.ly/uP0tLy

#design decisions
@jmspool
#Unintentional Design: happens if the team is not focused on the user.
#self designing: we,re designing for ourselves. - when we are solving
our own problem. But make sure to use your own product every day!
#genius design: use an expert from your industry
#activity focused design: follow the features
#experience focused design
#Summary:
Every design has his purposem
Know your style
Use the same style for the whole project
Make sure the whole team uses same style.
The more advanced, the more expensive.
Agencies can't go beyond genius design - do it yourself
Activity and experience design - do it yourself
#Get his free book: Webappbook@uie.com
Summary: bit.ly/tugQRP

#future of design founders
@enriqueAllen
#a His book on kickstarter

#how to sell design to engineers?
@Rebecca Bortman designer youtube
Understand what people need
Never let the engineers see you pick a color, keep myst
Don't design things, design value
Be super funny ;)

#design for disruption (change behavior)
@azaaza
Kids don't eat Marshmallow example
Amazon increase speed 100ms sales 10%
Round Speed arrow motivates to slow down
-Give realtime feedback (speed feedback on streets)
-social feedback
-Fast music to slow down

#design for mobile speed
@Mikeyk
@tjzark instagram
No one wants to wait, while they wait
1) Perform actions optimisticly
2) Adaptively pre loading
3) Move bits if nobody is watching
Give feedback before ttyou execute the operation
Only load what the user is looking and skip realtime (focus on user spot)
Start operations before user clicks enter

#designing with content / microcopy
@bokardo
Microcopy = kind of context help
= personifies software
#Answer open questions, make users Feel loved, make users loyal, use
appropriate tone, don't repeat
#Mailchimp is doing nice user dialogs with its monkey
#good examples: Flickr.com/groups/microcopy

#designing with data
@slangille visual.ly
Data matter more then design for infographics

#UX makes look fat?
@clevergirl ceo luxr
Lean UX:
Get happy about launching crap
Ugly is just fine
Your opinion is a hypothsis
Make it perfect when you have evidence
=make the right product and then make the product right

#todos
Muledesign.com design studio in SF
Microcopy for ufostart
Check Visual.ly for big data Visual.ly/why-startups-fail

--
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Thomas Hessler

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