Friday, November 16, 2012

Future of Advertising #nyc #btov #daily notes @playapi @pricingengine

Aniq Rahman @moat online ad analytics
Marc Michel @metamorphic ventures
Ari Lewine @triplelift 

Clicks are dead for advertising - share is the new currency
Clicks are inverse effect to conversion
Video ads 5-10 seconds will replace TV ads


@pricingengine 3/4
Dashboard to consolidate adwords, yahoo, bing 
Recommendations to improve ad campaigns

@playAPI 3/4
Platform to develop social apps, games and ads
In 2017 CMOs will spend more money for IT then CTOs

Thomas Hessler

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