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Friday, November 30, 2012

Designing for experiments & A/B @etsy Dan McKinley #warmgun

From Evernote:

Designing for experiments & A/B @etsy Dan McKinley #warmgun

Do one very minimal change at a time. 
Measure, understand and move on.
Plan to be wrong.
Prefer incremental design changes instead whole redesigns.

Why we experiment and measure?
For surprises like:
- dont open new tabs - people not used to it
- Infinity scroll good or bad? - not good for etsy
- Auto suggest in search increased sales by 4%



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