Friday, November 30, 2012

Design Thinking Mike Krieger instagram @mikeyk #warmgun

The design process: by IDEO design thinking = lean 
How to get the design right?
1 understand - interview customers
2 observe - dont guess, watch
3 define/synthesis - user + need + insight
4 ideate - go for quantity in limited time
5 prototype and test - every prototype answers a question
6 iterate - do it again

Test ideas on random people
Ship every friday and iterate on monday
If there is no unanswered question, its time to pivot.

Thomas Hessler

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