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Friday, May 16, 2014

Keynote Unternehmertag 2014 - How to build an UFO?


A Startup Manual for the next Generation of Company Creation!

Forget:
 - Business Plans
- Demo Days
- Funding

 Just:
1) Innovate
2) Bootstrap
3) Crowdsource

This makes you:
- Act Smarter
- Move Faster
- Build Stronger

The Next Generation of Companies is based on:
Meaning Social Crowdsourced Open Source Privacy Security Freedom Unregulated Decentralized Distributed Virtual Automated Real Time

P.S. Here you can find all the other interesting keynotes:  Unternehmertag 2014

Tuesday, May 6, 2014

Summary Heureka 2014 #hrk14 #daily notes

Heureka 2014

#hrk14

#Berlin TXL the next urban tech republic to build smarter cities

#Katie Rae @ktrae #techstars 2/4
Have a good story, why are you doing this?
Team should sit in the same boat.
Advocates are fundamentaly important.

#Sales Kung Fu - Steli Efti 4/4
Sales is the reality check!!
Sell Benefits not Features! (Personal agenda)
Balance vision and reality (dont oversell)
The "Elephant" is your friend (address issues)
Selling to wrong customer will kill your startup.
Structure sales emails
Send much more emails
Automate emails
Send a "good bye email" after 3 followups
Call everyone within 5 mins after he signed up!
Demo max of 15mins
Always leave your comfort zone to make an impression
Followup as long as you get a clear yes or no
Follow-up = winning!!


#Bitcoin - future of money @brian fabian crain 3/4
DAC's infrastructure and examples:
Stockexchange, Ebay, dropbox (maidsafe), ...

Startup ideas for bitcoins:
Wallets exchanges derivatives remittance atm mining compliance crowdfunding coloredcoins paymentProcessing blockchainAnalysis
DecentralicedApplications

#Storytelling @OleTillmann 1/4
"Learn to fall and fall to learn"
How storytelling makes you an expert in your field.


#become a data driven company @Florian Heinemann 
Why is it important to have a data driven company?:
Better decision qulity
High frequency decisions
Decentral decisions
Positive motivation for team
Reducing room politics in companies (kill meeting decisions)


How to achieve?
implement  processes and systems early
Move in phases and build silos to combine later
1) Orga: BI guys in each department, strong backing by management
2) Infrastructure: avoid data silos
3) People: have an BI architect expert
4) Culture: less wrong is the new right, content beats ego (be strict on personel)!



#a todos
newsletter Epicenterbitcoins
Bitcoin Workshop 31.5.2014
Story for ufostart
Data driven 







Evernote helps you remember everything and get organized effortlessly. Download Evernote.

Thursday, March 6, 2014

Summary day2 #TexasBitcoinConference #daily notes #lifechanging #bitcoin #startup #pitches

#TexasBitcoinConference
 
#bitshares @Dan Larimer http://invictus.io/
protoshares is it's currency
angelShares shares of bitshare based decentralized companies
agsexplorer.com bitshares AGS angel fund
bitsharestalk.org discussions about new DAC models, documentation
bitsharesX - banking DAC
The value of an idea is just the usage of an idea - @Edison
music, pictures, movies, (selling shares in the song, art etc.)
#bitsharesMusic decentralize your radio station
#bitsharesMe


#The Psychology of Money and Value @StefanMolyneux
cash (fiat money) is evil
bitcoin is democracy and freedom
fork of mtgox is good because it aprooves the freedom of bitcoin to fail


#Revolution from Below @JefferyTucker
goverments and the dollars are from 1915
bitcoin is designed for the future
history stopped for 100 years
Cash trained us to live like asholes, no interest, no saving, money value is shrinking - bitcoin will change everything.
To accept bitcoin is like to be the first users of electricity.


#Future of Cryptocurrencies - Andreas M. Antonopoulos @aantonop
Before the end of 2014 a 5 year old will launch his own crypto currency.
We will have millions of alt coins for every imaginable topic.
There is no way to predict which coin will have monetary value.
There is no difference between the dog from doge between the queen on the pound.
Value is not created by issuing, it's created over time through adoption and usage.
Crypto currencies and the concept of blockchain will stay for the next 100 years.
Titel's and ownership transfers are one of the most probably use cases for cryptos.
Bankers see bitcoins as a lemonade stand try's to attack walmart.
www.IsBitcoinDead.com ? No, same reason like you can't take down the internet. 


#investing panel in btc companies
Michael Terpin, Adam Wyatt, Tuur Demeester, David Johnston, Eddy Travia, Matthew Roszak
BitAngels 350 angels, 12M in 12 startups
bitangels fund, investing in DAC's


#Hackathon demo pitches

@coinvance
bounty platform

@RiMo 
ripple merchant wallet to accept XRP (ripple)

@supporttr
subscription for donations app
no fees, open source

@RideShares

@toroken
Tor incentive project


#tools
coinvoice - payment processor to pay in dollars and receive btc

Thanks to @ExpertDan
Here are some links about mining:
CoinWarz - This shows a profitability comparison between different coins. It will load with my current hashrate and power use. For reference I can build a 2700kh machine for about $1800.

CleverMining - This is the mining pool I'm currently using. It mines scrypt coins and converts them to BTC. They have a chart for their estimated payout rate.

BitcoinWisdom mining calculator - This is useful to calculate the ROI for BTC mining. The hardware numbers aren't quite right but they can give you a reasonable estimate.


#todos
- buy angelshares: send btc as donations from my own wallet (not from bitcoin.de or coinbase etc) http://angelshares.info/ http://invictus.io/bitshares-ags.php
- buy ethereum
- start a new or invest into bitangels fund




Thomas Hessler
Dad | CEO | Founder @UFOstart @Globumbus @zanox | Angel Investor 

Reach me:
email, hangout, skype: thomashessler
mobile: +49 173 6111884
US: +1 415 335 9843 


Summary day1 #TexasBitcoinConference texas #daily notes


#Use cases from btc hackathon
Medical records
Multi signature contracts
Decentralized reputation layer

Cointerra 2TH/s $5999 1700 units shipped = 9% hashing power

Charlie Lee - founder litecoin
Charlie Shrem -  btc pioneer arrested, 

#mining  @JoshZerlan
Bitcoin mining = transaction processing
Incentives: block reward (next 20 years), transaction fees (
12 mining pools = 90% hash power
Mining future is not dead its transaction fees

#ethereum @Vitalik Buterin
Use blockchain for more then money?
Legal contracts of crypto currencies.
Put code into the blockchain.

Ether will be the currency
Swiss based, on open transactions
100 people working on it right now
Apps distributet on blockchain and torrent.
Organization: central & decentral

Ethereum use cases:
Decentralize everything like contracts, money, dns, dropbox, banking.
Monthly payments
Contracts like: 2/3 releases 50% 3/3 releases 100%
Premind new currency to incentivice the creator of an idea, file, company or anyting!!!
Ethereum sounds like the next generation of software. 

#capitalism @BennSwann
Bitcoin as perfect example of capitalism
Socialism forcing people becomes fascism
Bitcoin is voluntary thats why its good!

#Tools
Coinpunk html5 wallet
Bit-card cold wallet
Bloqchan.com reddit + dodgecoin voting 

Todos
#Mine for non profit: globumbus
Research mining pools
Buy a miner from cointerra.com
Premind coins to fund the project UFODAC
Bitshares.com replace stocks

Sent from my iPhone

Sunday, February 23, 2014

Pitches from Bitcoin Hackathon @coinswap @JeffCoin @Supporttr @yeahletsdothat #daily notes

@ever Lego cat waver 2/4
Wallet and notification when bitcoins received in your wallet

@bitstamp 3d order book 1/4

@egg surprise - failed


@Supporttr 3/4
Monthly Donations in btc
Splits your donations into several proj
#DAC

@yeahletsdothat 3/4
Kickstarter for btc without escrow
#DAC

@qllect 2/4
Transfer ownership of digital items like keidom

@coinswap 4/4
Semi trusted exchange
"Multi signature wallet" !! Starts with3
2 out of 2 key wallet
Traderoom: 2 out of 3
#DAC

@ethereum experiment
Create Contracts for money and 
Starting a Ethereum meetup in berlin

@bitcoin vegas
Education and gamification for btc beginner
Guy who works in our coworking space

@JeffCoin voting 3/4
Voting as a currency on top of the blockchain
Inside coloredcoins
P2P voting
#DAC

Bitcoin jay !!! Guy who knows about wire, decentral wallets etc








Sent from my iPhone

Tuesday, January 28, 2014

Summary bitcoin startup meetup #5: $10k btc price, DAC's the new cloud companies @betahaus #daily notes



#Price prediction: $10.000 BTC before 11/29/14

#cold storagePhilip@BitcoinsBerlin.com a startup incubator in berlin about Cold Storage.Cold wallets: offline, paper wallets

#DACs - Decentralized autonomous corporations.Colored coins, mastercoins, etc
- Get rid of people and implement it to code.
- No central authority 
- Decentralized capacity to think, hold capital and do transactions.
- Have shareholders, pay dividends, hire people engage with public.

#Use cases:
- self stabilizing currency- pay per use - is an easy and automateable use case for- contracts of domains: if free and fee ok, then register and pay.

#Realtime exchange rates for btc
@openexchangerates.com Api for developers for 165 currencies @rates@Blockchain.info/ticker
@bitpay.com/api/rates
@bitcoinaverage.com/ticker !!


#todos
#a BXB berlin local btc exchange fair
#a checkout bitcoinbrothers as investment opportunity for btc mining
#a blog podcast slides at: Epicenterbitcoin.com

Thursday, January 16, 2014

Notizen zu "Deutschland Agora - Was wird aus unserem Geld?" #daily notes #investieren #wirtschaft


#KEYNOTE - @Jens Weidmann - Bundesbankpraesident
wirtschaft in deutschland positive aussicht
1,7% wachstumsprognose in 2014
2% Inflationsprognose
Inflationsgefahr: sehr gering
Deflationsgefahr: sehr gering
Prioritaet der Bundesbank: Preisstabilitaet
Polit. Herausforderungen:  1 demografie, 2 internat wettbewerb (schwellen laender), 3 energie
Frankreich: schwache entwicklung, sollte seine wirtschaftl. vorbildfunktion wahrnehmen
Deutschland hat vollbeschaeftigung
#Bitcoin: keine waehrung, nieschenprodukt, bietet chancen als hochspekulatives anlage objekt, vertrauenswuerdige kontrollinstanz notwendig, unsicherer ausgang, 


#PANEL "Was wird aus unserem Geld?"
Eric Schweizer DIHK, Alba (Wirtschaftsinteressen)
Asoka Woehrmann Deutsche Bank, EUR 500Mrd Kundenvermoegen (Anlegerinteressen)


Marcel Fratzscher DIW (Wirtschaftsforschung)
@Schweizer 4 Schwerpunkte
1 Energiewende zu langsam: Energiekosten > Personalkosten
2 Fachkraeftemangel: 6M Fachkraefte werden fehlen, Zuwanderung 
3 Infrastruktur Investitionen: zu gering
4 Bildung
Chancen: digitalisierung der wirtschaft, energie, 

@Woehrmann
Zinsen: naechsten 3 jahre bleiben zinsen tief
Japan befindet sich seit 270 Monate in tiefzins
USA: mitte des jahres werden zinsen steigen (geldmaerkte antizipieren bereits)
Glaubt an starken Dollar
letzten 3 jahren haben viele investoren chancen verpasst aus angst
sieht dieses jahr verhalten positiv 
bei nullzins politik muss man staerkere risiken eingehen

@Fratzscher
Wachstum Europa: 1% USA: 2,5%
Kriese nicht vorbei
sieht Deflationsdruck
Staatsschulden sind global viel zu hoch (Inflation ist keine loesung, weil kapital land verlaesst)
zu wenig faehigkeit in europa zu wachstum
auch deutschland hat kaum wachstumspotenzial 
Ursache: zu schwache investitionen
deutsche bankenregulierung muss auf globale herausforderungen angepasst werden  
einmalige chance jetzt zu investieren in: bildung, verkehr infrastruktur, energie

#my take aways
energie
dollar
usa 2,5%















Tuesday, January 14, 2014

Summary bitcoin startups meetup betahaus berlin #daily notes #ufostart


About 50 attendees

1) 10 bitcoin predictions for 2014:
1 Security - hardware wallets
2 Fiat Bottleneck - easier access to bitcoins via ATM's
3 Mining industry - manufactories getting build for mining
4 Regulatory confusion - every country will try to regulate
5 Payment system - new infrastr like bitpay, coinkite etc
6 Institutional investors - will heavyly invest
7 Anonymity - darkWallet
8 Layer on top - protoshares, colored coins, ethereum, mastercoin
9 developing world - to send and spend money
10 (my view) Bitcoin will become the economical fundament of the internet. Every email, every click, every content and action will have a bitcoin price and becomes chargeable!

2) ColoredCoins.org
Qllect - intro to colored coins
Currency
Asset/value store
Platform (tec soft network)
Seperate

!!! A colored coin represents a stock in a company or a gram of gold
or a US Dollar. Which could avoid the regulation !!!

3) Cavirtex.com !!!
Depot for bitcoin and a stockexchange

4) Drupal using bitcoin as alternative to bitpay
Easy Payment solution
Without fees

5) bitfinger.org
Johann Barbie
Finger protocol
Uses your email address as your bitcoin wallet

6) 37coins .com - A global wallet based on feature phones
Its using bitfinger
Launched 10 days ago


#a myTodos

Keidom.com - Blockchain startup for digital goods and art, setup for sandra-rauch.de @paulhessler

Digital media art fair in munich this weekend +Sandra Rauch

Met Micha Hoffmann - +Lars Schulze

Setup bitcoin ATM's in Berlin Munich Hamburg Frankfurt etc @paulhessler +Paul Hessler

Whitelabel rippl for every startup to replace their captable and IPO them from day1 #UFOstart

Bitcoin payment solution for clicks, posts, emails, likes, shares, #UFOstart

Monday, January 6, 2014

My notes about Bitcoins and other cryptocurrencies


News





Platforms to trade, store, secure
coinbase
Bitstamp
Mtgox
Bitcoin.de
Localbitcoins

www.Coinhive.org local p2p marketplace

https://www.coinsetter.com/ daytrading bitcoin platform

Secure ways to store bitcoins  



Shops (accepting bitcoins)



Startups

Events

Bitcoin Funds

Education / Basics

Trading Platforms
https://coinmkt.com/#/ multi currency
www.Coinhive.org local p2p bitcoin marketplace
https://www.coinsetter.com/ daytrading bitcoin platform
coinbase.com
bitcoin.de
mtgox.com

Other Coins - digital currencies
http://coinmarketcap.com/ all digital currencies, prices, volume, marketcap, charts etc.


Bitcoin,
Ripple,
Litecoin,
Peercoin,
MasterCoin,
Nxt,
Namecoin,
ProtoShares,
Quark,
Megacoin,

Thursday, November 7, 2013

Bitcoin Stammtisch meetup in Berlin #daily notes #btc

Almost 100 people mingle in a pub, talking about bitcoins in china, hacking 1.2m and FBI closing silkroad.

I learned a lot about:
Btc market places
Btc china
Bitstamp
Mtgox
Bitcoin.de
Localbitcoins
Bitbond.net p2P lending for bitcoins




Summary pitches #sbcDemoDay @Flux @Chatlingual @foodzai @1SDK #daily notes



My notes and votes out of 4 points. > 2 means I'm potentially interested

@Flux 3/4
Like nimble

@Chatlingual 3/4
Real time chat translation for customer support crm or service

@High-Mobility 2/4
Connected cars platform to connect existing cars via your smartphone

@achieved 2/4
Employee education and learning platform

@foodzai 3/4
Social receipes and p2p food selling

@avuxi 2/4
Big data for locations

@avuba 2/4
Online Banking via api

@1SDK 3/4
Cloud service saas api for
In app revenue with behaviorbased pricing

@shoutrnet 2/4
P2p wifi network and file transfer 
IOT internet of things

@reccy 2/4
Airbnb for film and photographer locations
Marketplace with subscription model

@BabyWatch 2/4
Heartbeat Sensor mobile app for
Remote diagnosis
Prenatel care, community, tracking data
Runkeeper and jawbone for pregnancy
Sold 100k on indiegogo

--
Thomas Hessler
Dad | CEO | Founder @UFOstart @Globumbus @zanox | Angel Investor 


Sunday, September 1, 2013

Topics Berlin Innovation Consensus #daily notes

#Unternehmertum
Regulatorien reduzieren
Kultur des Scheiterns
Unternehmertum als Schulfach

#Arbeit & finanzen
Berlin Capital Consensus startup

#Kultur
Urheberrecht, Daten als privates Eigentum

#Infrastruktur (Energie, Daten, Verkehr)
Unikos

#Bildung & Gesundheit
Iversity
Granny opair

Wednesday, July 31, 2013

500startups demoday NY 2/2 @feast @greengar @tastespace #500strong #daily notes


@feast 3/4
Letsfeast.com
Learn how to cook
Crowdsourcing platform
Raising 500k

@kitereaders 2/4
Platform for children ebooks

@greengar 3/4
The #1 ios Whiteboard app in the appstore
His Cofounder is running the fastest growing frozen yoghurt franchise in vietnam

@unda 2/4
Free video messaging 

@pricebaba 1/4
Mobile shopping in india

@tastespace 3/4
Yelp for latam with online order system

@dropifi 1/4
Smb solution

@seat14a 2/4
Simple dress solution for men
50% margin
subscription model, one email per week

@pinmypet 1/4
Track and find your pet if lost
Raising 750k

@dakwak 2/4
Effortless and automated website translation 

@instaGIS 1/4
Advertising data aggregation for better ad targeting

@reesio 2/4
Real estate data
More accurate data then Zillow or trulia because of paid agents

@binpress 2/4
Commercial open source platform
Raising 1m






--
--
Thomas Hessler
CEO | Founder @UFOstart @Globumbus @zanox | Angel Investor

Globumbus
Silicon Valley - Sunnyvale | 440 N Wolfe Rd | CA 94085
Germany - Potsdamer Platz 10 | Haus 2 | 10117 Berlin

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler

Interested in Startups, Investments, Work?
http://www.facebook.com/UFOstart

Summary 1/2 500startups demoday NY @geekatoo #500strong #daily notes

My notes and votes out of 4 points. > 2 means I am interested 


@whill 1/4
New wheelchair, modern design, patented new wheel
Raising 1m

@geekatoo 3/4
Crowdsourced hardware and software problem platform
Airbnb for tec problems
Raising 750k

@schooladmissions 1/4
School admission process in india

@flyer 1/4
Easy create Commercial Real estate digital flyers with social media integration
Raising 400k

@tamatem 1/4
Mobile apps for arabic world
Copy cats and localization of top apps
Raising 500k

@nativeAD 2/4
Native advertising standard
Automatic creating ads, looking like the content on a webpage
Raising 1m tomopen us operation

@credii 2/4
Crowdsourced reviews for software
Purchasing decision and consulting platform
Raising 500k

@trdata 2/4
Bloomberg for emerging markets
Aggregating data and selling it to researchers, investors, banks

@appsocially 2/4
Platform for mobile organic growth and distribution
Viral, analytics, mobile apps, referrals, a/b testing
Raising 500k

@koemei 1/4
Education video platform
Makes it searchable and collaboartive via speech to text translation
Raising 1m

@boxc 2/4
Logistics platform for global ecommerce
Makes shipping from china to usa easy and cheep like local

@Floqq 1/4
Online education in latin america
Marketplace for education videos like udemy
Raising 3m

@Sverve 2/4
Word of mouth marketing
750k raising



--
--
Thomas Hessler
CEO | Founder @UFOstart @Globumbus @zanox | Angel Investor

Globumbus
Silicon Valley - Sunnyvale | 440 N Wolfe Rd | CA 94085
Germany - Potsdamer Platz 10 | Haus 2 | 10117 Berlin

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler

Interested in Startups, Investments, Work?
http://www.facebook.com/UFOstart

Wednesday, March 27, 2013

Summary and votes of 8 pitches @ #FounderShowcase with @realtymogul @whalepath

My notes and votes out of 4 points. > 2 means I am probably interested to invest.

@whalepath 3/4
Crowdsourced research platform
Students & part times
Filter, template, quality 8/10hours $500 per research
750k raising
> dont see the crowd if it is pre selected

@crimewatchus 2/4
Safety software connects police to public
750k raising

@realtymogul 4/4
Crowdfunding for real estate
Pool money for office building
Like angellist and kickstarter for startups
750k raising
> I dont like their self made due diligence process. Bring the wisdom of the crowd in.

@vinolovers 2/4
Wine education subscription
> to crowded market

@embarke 2/4
Email campaign optimization by scheduling time of delivery
1m raising

@entryless 2/4
B2b payment solution

@engageapro 2/4
B2B Ratings on service providers
Yelp for professional services
750k raising

@datepress 2/4
Couples experience dates
>women want to be surprised by your creativity and not just your wallet. Hard to scale.


RSCM Ventures calculates the valuation of a seed startup based on the team within a week or two. #UFOstart does this within minutes by calculating the startup value 




--
--
Thomas Hessler
CEO | Founder @UFOstart @Globumbus | Angel Investor

Globumbus
Silicon Valley - Sunnyvale | 440 N Wolfe Rd | CA 94085
Germany - Potsdamer Platz 10 | Haus 2 | 10117 Berlin

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler

Interested in Startups, Investments, Work?
http://www.facebook.com/UFOstart

Summary: Chris Dixon - Good ideas that look like bad ideas #foundershowcase @cdixon

Chris Dixon @cdixon

Good ideas that look like badbideas 
like google, airbnb, ebay
Crowded, non monetizable, 
= Left-over business

You only can do it, if you know a secret.

Working 1000 hours on a thing and find the secret.
Know tools better than anyone else, Like: dropbox, 
Know the problems better than anyone else: Kickstarter (worked on it 10 years)
Draw from your unique life experience: Sideadvisor, pinterest

Characteristics:
Powerfull people dismiss them as toys:
-Telephone, skype, 
They unbundle functions done by others:
-Newspapers by twitter, craigslist,..
-Universities by Udacity
Did it originate as ahobby?
-github
Is it creepy in a way?
-Airbnb, flickr, ebay, facebook

How I got this secret: trial and error




Sent from my iPad

Wednesday, March 6, 2013

#launch2013 pitch summaries and live crowdfunding with @DOZ @HomeDine.in

My notes and votes out of 4 points >2 I am probably interested  to invest

@epilogger 2/4
App to consolidate all social streams: twitter, facebook, linkedin, foursquare

@visiobike 1/4
E bike woth gadgets for 6k

@eshares 3/4
Platform for electronic shares
Nasdaq for private companies
#a checkout for ufosstart - FSE

@DOZ 4/4
Crowdsourced social media marketing
Got grilled by mcclure and clavier
Pitch needs to improved: easy general use case, traction, profits, scalability, crowdsourcing next level
#a setup for ufostart - LSC

@socialparent 2/4
Facebook for families

@stormboard 2/4
Virtual whiteboard app

@adbidx 3/4
Face detection billboards for prsonalized advertising
Recognises: female, male, glasses, umbrella, hats, smartphones, 

@HomeDine.in 4/4 
Crowdsourcing home cooked meals
Airbnb for lunch and dinner
10k invested via launch.co/app

@adstage 3/4
Cross platform advertising tool for google, facebook, bing, linkedin
#a signup for ufostart - L

@brainpickin 
Crowsourcing Elearning platform
#a intro to GISSV - THE

@zillabyte 2/4
Linkedin for world business information
Pandora to find customers
#a signup for ufostart - L




--
Thomas Hessler

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler
Blog: www.thomashessler.com

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler

Friday, November 30, 2012

Design treasures in the Purchase Funnel @Eventbrite @mississa #warmgun

From Evernote:

Design treasures in the Purchase Funnel @Eventbrite @mississa #warmgun

Order confirmation page!

Set goals 
- define experience
- set Measurements

Focus on tools
- closely measure
- invite users

Great examples of confirmation pages:
Fab.com (like us, tell your friend and get reward, shop more (could be improved)) !!!
Sephora.com loyalty program 
Amazon.com (recommendations)

Objectives of eventbrite on confirmation page
- prominent confirmation
- promote "mybtickets"
- promote "create new event"


Fast Design-Decision Making 4 the Everyday Developer GitHub @nrrrdcore

From Evernote:

Fast Design-Decision Making 4 the Everyday Developer GitHub @nrrrdcore


Early & often - fresh shipping daily
>>> Dont use photoshop, work with tools code during you design <<<

Use this simple tools:
- paper
- dont fear blank canvas
- just use a css framework you need right now
- grids can be useless but help designers
- media querries are awesome
- patttern libraries are great - pears is an os
- visual patterns - dribblble
- learn about CSS: book  css for webdesigners
- icon fonts  - blacktocat
- sass/scss - pass ruby logic to css
Work with constraints

Styleguides 
are not just for color, its also for code, css, javascript, ruby
-KSS - to create styleguide

Prototyping
- github.gist
- dabblot - javascript 

Pull requests
- are awesome design tools



7 Deadly Myths of Email Design - MailChimp @BeParticular #warmgun

From Evernote:

7 Deadly Myths of Email Design - MailChimp @BeParticular #warmgun

7 Myths:

1. dont bank on mobile

2. People reading emails on the go
No, they sit but they do it mobile.

3. Its good to end up in your pocket
Create gmail filter with all emails include unsubscribe

4. Mobile emails get saved to read later on desktop
Design for mobile

5. To many mobile apps to design for
77% gmail

6. Designing for android is pain

7. If you dont know the tec, use one coloumn

Good example: Smashing 
Blog.mailchimp.com/mobile-email-research

Designing for experiments & A/B @etsy Dan McKinley #warmgun

From Evernote:

Designing for experiments & A/B @etsy Dan McKinley #warmgun

Do one very minimal change at a time. 
Measure, understand and move on.
Plan to be wrong.
Prefer incremental design changes instead whole redesigns.

Why we experiment and measure?
For surprises like:
- dont open new tabs - people not used to it
- Infinity scroll good or bad? - not good for etsy
- Auto suggest in search increased sales by 4%



Designing Your Design Team - flipboard @didierh #warmgun

From Evernote:

Designing Your Design Team - flipboard @didierh #warmgun

Everyone in the team is a designer, no matter if he codes, writes or designs
Prototype together with developers not only with designers - sit together at the "kitchentable"
His fav way to work is: 1 designer + 1 developer work next to each other.


Design for customer love: Wufoo Kevin Hale @iIlikevests #warmgun

From Evernote:

Design for customer love: Wufoo Kevin Hale @iIlikevests #warmgun

Make everyone in the company responsible for customer support, because:

Create software = new user + existing users
New user = dating
Existing user = marriage

1) Dating
First impression = Home, landing, pricing, login, First email, signup - be nice
Good examples: Login button at wufoo, vimeo login, photojojo, hurl 404 error page, developer contest at wufoo to win an axe, 

2) Marriage
John Kottman prediction: couples and startups always fight for:

How to make your customers love you?
Engineers and designers are often disconnected from customer consequences
Dont seperate customer support from creators, keep responsibility
> SDD Support Driven Development: creators become supporters

What happens when everyone is involved in customer support?
Virality grows, product gets awesome and support goes down
Good examples of SDD: Craigslist, amazon, freshbooks, rackspace, kayak







Behavior design @BJFogg phd stanford #warmgun

From Evernote:

Behavior design @BJFogg phd stanford #warmgun


1 Get clear on behavior 
what are the targets? Specific?
b=mat (motivation ability triger)
What is the sequence you want to achieve?

2 execute the b-model MAT
Motivation: Keep existing motivation - help what people do, what they already do!
Ability: Easy to do or train to do? - People want it easy - simplify
Trigger: No behavior happens without trigger= call to action (click here, now, walk, try, ...)

Always check if user have a motivation, the ability to do it and a clear call to action?
Increase conversion by make it easier and not by increasing motivation.
Great trigger: someone has tagged a photo of you

3 compare to success patterns
Simple social fun

Design Thinking Mike Krieger instagram @mikeyk #warmgun


The design process: by IDEO design thinking = lean 
How to get the design right?
1 understand - interview customers
2 observe - dont guess, watch
3 define/synthesis - user + need + insight
4 ideate - go for quantity in limited time
5 prototype and test - every prototype answers a question
6 iterate - do it again

Test ideas on random people
Ship every friday and iterate on monday
If there is no unanswered question, its time to pivot.







--
Thomas Hessler

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler
Blog: www.thomashessler.com

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler

Saturday, November 17, 2012

#Pitches @blackocean #nyc #daily notes @genesismedia


@streamworks 2/4
Live encoding/transcoding Video streaming platform

@eliteDaily 2/4
18-34 years content portal
Advertising monetization
>Nobody is targeting this Audience? - I doubt
Impressive growth even without a mobile solution yet.

@quoteSQR 2/4
Platform for quotes
To easy share and monetize them
>fast oportunity, but where is the vision?

@wisemarket 2/4
Social affiliate network like customizable shop@
ECommerce via affiliate commissions
>how to get tracktion? Why should people do it?

@tastebuds 2/4
Dating based on music taste 18-25years
Freemium model

@genesismedia 3/4
Online video advertising network
Watch the video ad before seeing the article
CPC monetization 
Raising 5m series B
>Hard to create salesforce, 





--
Thomas Hessler

Follow me:
http://twitter.com/ThomasHessler
http://www.facebook.com/thomashessler
http://www.linkedin.com/in/thomashessler
Blog: www.thomashessler.com

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Meet me:
events: http://plancast.com/thomashessler

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