SXSW #newsjacking @dmscott #todos for @UFOstart #daily notes

Hijack all relevant news to deliver your content in real time!

How to newsjack?
1) find a news
2) strategy (fit your content into the news)
3) speed in your news (right now!)

dont do PR campaigns anymore
most companies fear this strategy because of no agency, no lawyer,
during weekend
needs a real time and open mindset

#examples
Obama insured for croc bite (4600 reposts with one news)
Obama - newsjacked tuesday of republicans with a press conference
Weiner resign - Larry Flynt offered him a internet job
oracle acquired Market2Lead - oracle joins the party (quotes,
statistics, content) eloqua
Kate Winslet saved life of richard bransons mother - offered fire
fighter training
release newsjacking book - same day as kindle fire

#todos
1) person in charge of today
2) guidelines
3) systems in place for real time #moneyball
4) develop a real time mindset in the company

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Thomas Hessler
CEO | Founder of Globumbus & zanox | Angel Investor

Globumbus
Silicon Valley - Sunnyvale | 440 N Wolfe Rd | CA 94085
Germany - Potsdamer Platz 10 | Haus 2 | 10117 Berlin

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