Sunday, March 11, 2012

UX driven startups at SXSW via @zachLarson @cindyalvarez @imf @KateRutter #UXStartup #daily notes

#UXStartup panel
@KateRutter - luxr
@zachLarson - sidereel
@cindyalvarez - UX director yammer
@imf - LeanUX advocat

users + needs + uses + features = user stories
Listen to customers, but don't give them what they say they want,
think of the problem they're trying to solve.
users = customers = users = customers
"It's as important to define what you don't do, as what you do do."
People use feature requests as a proxy for what they want in the
world. Ask them: "What would that let you do?"
Positive feedback about your product is great but means nothing if
noone will pay for it.
If people have a real problem, they will be showing emotion. If they
are non-chalant, there isn't a need.

#Andy Rachleff - CEO wealthfront
always start with a measureable customer hypothesis
convenience is the most important user experience
you dont need a designer to find the point of pain for customers
not everyone should like your idea
more important to learn to iterate than execute

Thomas Hessler
CEO | Founder of Globumbus & zanox | Angel Investor

Silicon Valley - Sunnyvale | 440 N Wolfe Rd | CA 94085
Germany - Potsdamer Platz 10 | Haus 2 | 10117 Berlin

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