#Value prop - Ann Minura-Ko
What is the problem for each target group?
User, buyer, recommender, decision maker
What are customers doing today?
How to test value prop hypotheses?
- core problem for customer
- features to learn from early users
#Customer Segmentation - AlexOsterwalder.com
Inventor of the business model canvas
What is a customer?
If you compete with the value proposition, then it is a customer.
Example google users are their customer, even id they dont pay.
Empathy maps: simple customer profiler
1) what does he see in his environment?
2) hear from others
3) mind (worries,
4) what he Says about
Think about what job does a product do for its customers!
To find product market fit
#Steve Blank The final post is here:
You can read the entire series here:
The posts were reprinted on the Huffington Post here: