Thomas Hessler: #Sxswi austin texas #daily notes

Saturday, March 12, 2011

#Sxswi

#makingGamesBetter
About game mechanics, social games,
Zyngas vision: become an internet treasure like google
Words of friends

#microMarketing
Greg Verdino

Pop-up Apple store scarbrough building congress avenue downtown austin

#viral connect.me
invitation list + Invite others to get in

#the lean startup pitches

@SnapAppointments
Scheduling for smal businesses

@snapWebManager

@mapomatic
Contextual map app

@planzai
Project management tool

#odogrids
Grid Design for the new world
Motivation for grids: Harmony, prediction, consistent,

#keynote
Moontowervfx.com

#gameLayer
The Game layer on top of the world
@SethPriebatch 22 years old, Scvngr

Last decade - social - connections
Game Layer - influence

1)-School: focus on final goal by collecting points, stop cheating

2)-Customer aquisition
Groupon
-free lunch
-Communal gameplay (show target and status + countdown)
-email list

3)-loyalty
-amex example
- level-up
- inclusive ownership (group ownership

4)-lbs location based systems become mainstream
Rewards work

5)-global warming

Result of the game:
Epic meaning
Blissful productive
Global problem, local solution

#slides
Color coded slides on top

2 time payment

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Thomas Hessler
CEO | Founder | Angel Investor

Globumbus
Silicon Valley - Sunnyvale | 440 N Wolfe Rd | CA 94085
Berlin - Checkpoint Charlie | Friedrichstraße 50 | 10117 Berlin

Reach me:
email, skype, msn, Gtalk: thomashessler
Global mobile: +1 415 335 9843 (google voice)
DE mobile: +49 173 6111884

Thomas Hessler